Many people underestimate the power of the landing page and consider it a simple page for starting a company. But few people know that such a page is the main tool of a large company.
To begin with, we will dispel a few myths:
1. Landing is a non-functional site.
No! Landing can be either a simple page or perform many functions for the company. For example, for a logistic company, this may be lending with a calculator, order form and tracking, and for a company that sells it is an order form, payment methods and tracking of the status of the goods. Thus, simple lending, which is aimed at a niche sale of goods or services, can collect not only leads, but also perform a number of functions for customer convenience.
2. Landing is just one page.
In fact, lending is one work page, but it also contains a number of technical pages: starting from the “404” error and ending with a page with the terms of confidentiality. In some cases, this may be an additional page when placing an order, payment or confirmation of registration. But in no case can lending contain additional information pages with the main content in the sections, since this will be a different type of site, and, in terms of marketing, it has a different purpose.
3. Landing is a page without CMS.
Of course, there are landing pages without CMS (site management system), but this is more likely an exception for cheaper projects and pages with low technical requirements. There is also such an option as selling a limited amount of goods. For example, the company purchased 500 units of goods and it must be sold in a short period and it will not be sold anymore, and in that case it really does not need to complicate the landing page. In other cases, any company will make changes to the information on the site, supplement or delete it. And this is normal, because tomorrow the exchange rate can change or the goods can come in another package, or, for example, the list of services has expanded. We recommend using CMS, but only if it is necessary. As practice shows in 80% of landings there is a CMS.
4. Landing is a cheap site.
Here, too, everything is simple! Cheap is nothing quality. In this segment you can find offers from $ 50 per template and up to $ 10,000 for an individual solution. In any service there is a golden mean and here the main thing is to choose the right contractor. For example, if you are selling clerical paper clips, then, rather, a template for $ 50, if you are going to sell these clips only in your region, will suit you. If you want to enter the world market, then you simply will not be trusted by customers with such an unprofessional approach. In Ukraine, the price for individual development of landing starts from $ 300, this is the lowest price for which you will get not a template, but something more suitable for your business. Of course, to look for a contractor at the lowest price is how to want a fast modern car, and to buy a car of the 80s that is barely on the run, to which it will be necessary to invest all the time and change something. But with such a budget it is possible to create a selling high-quality lending if its technical requirements are minimal. For the business of the middle segment, the cost of lending from $ 900 to $ 2000. Such a budget will allow the company to make a representative and functional glacier on the basis of the analysts of the company and its competitors. All that is above $ 2000 is the payment for additional analytics and the participation of additional marketers with a large amount of work of designers and graphic animators to create a super-design. But, as practice shows, not always lending with a budget above the average can sell more. Even in B2B, when you are selected to participate in the tender, the design only affects the selection of the company. This is rather a kind of gesture to show the power in the market. We can say with certainty that high-quality lending is not an expensive site, because with a budget of even $ 1000 you can develop a good corporate website or a simple, but good e-commerce project.
So, a good selling lending can not be cheap, it should be a full-fledged tool on the Internet for the company, performing all the necessary functions, and this is not one page with information, but a project that fully meets the requirements of a modern site with CMS and technical pages.
What you need from a client for ordering a site Landing Page
1. Terms of Reference.
It can be created in a free format and transferred to the company for formatting or request a standard TK form (technical assignment) for filling. Both options are further discussed after the contractor checks and formatting. In the course of work, TK can vary, based on business analysts on the Internet and competitors.
2. Provide all content to be filled.
In order for the web studio to start designing for your future lending, you need to provide as much information as possible, since this will determine the construction of the UI / UX scheme and site blocks. If you do not provide the full information, then it will be difficult to supplement it, and mono will even spoil the lending not only visually, but also structurally the information flow.
3. A few examples of sites from the network.
At this stage, the client can give a recommendation to the desired color scheme or show which elements of other sites would be useful for his business. This is by no means for plagiarism, sample sites will help to get to know the client’s desires more closely.
Having collected all the information and having confirmed all the conditions, it is very important for the client to take further participation in the development. Let’s start by checking how the customer should track the contractor?
Professional web-studio works on such basic algorithm. Of course, there may be additional stages depending on the particularity of the studio, but these simple steps should be performed by each company.
1.Create a layout.
At the initial stage, the company must prepare a layout diagram (site sketch). At this stage you will already understand what your future site will look like. Also at this stage, you can conveniently and quickly make changes to the location of the blocks and site functionality. There can be many such sketches, even a whole map, depending on the task. And only after the sketches are approved, the designer creates a design for the site of the lending.
2. Website design development.
Often, the layout of the design is provided in one version, but this can additionally be negotiated with the client. If the client wants several options, then this requires a thorough market research. Having received the layout, you can make edits to the site elements and minor structure changes, but the latter is a rarity, since you have already approved the sketches and with the structure there should be no problems.
3. Programming.
After the end of this stage, you can see how your site will work, and make corrections to the operation of buttons, pop-ups, calculation modules, etc.
4. Filling and launching.
We recommend that the first content of the site be entrusted to specialists, even if the client once studied HTML. Since you provided all the information previously, at this stage you will only need to see the formatting of your content on the site. After the site is fully filled, you can run it on the main domain, so that the client has already seen a completely ready site.
Following these small, but basic tips, you will be able to order and receive a selling landlord. Regardless of the budget, the main thing is to take part in the development.